Saturday, April 2, 2011

Contacting Public Libraries to Buy Aldric and Anneliese

I spent the last several days mailing material to more than fifty-five libraries across the U.S. asking them to consider buying copies of Aldric and Anneliese for their library's book collection. The mailing was a cover letter, a two-page "Excerpts from Reviews Received" with excerpts from eight reviews received to date, and a press release for Aldric and Anneliese. Each letter required a 61-cent stamp, which the Post office actually sells.

I mailed materials to fourteen Louisiana public library systems, covering all the major cities in the state. I emphasized that I was a Louisiana author with them. Then I mailed letters to selected cities in Texas, Arkansas, and Oklahoma, emphasizing my being a regional author. Finally, I mailed materials to a variety of libraries in major cities across the country. I chose the ten most prosperous cities according to a Google search, along with random cities by size.

It was a lot of mind-numbing busy work to get this accomplished. And, I'll probably not get any favorable results. But, if you don't at least try to market your book, then you know you'll get no sales. You gotta keep plugging away with marketing!



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